Final Storyboard

This is my final storyboard for my e4 ident idea. It is a Jack in the box in (the e4) purple, the handle starts to turn as the music starts, the box opens and an e4 logo pops out of it, then bounces around on the spring. The final shot is a close up of the logo. I felt that this has been my most successful idea in my whole e4 project, therefore I developed it from the original sketch.

Sketches and Storyboards





Music

I have chosen the sound 'Drone Beat 5' from the downloads on the e4 website. It relates well to my storyboard of my idea. It will work well with the Jack in the box idea.

Sketches

These are two test sketches for an idea. I will create a hand drawn storyboard in my sketchbook once I have finalised my ideas. I think these sketches have been successful, so I will continue with drawing out ideas.

Jack in the box

Current/Past Idents

I feel that the e4 stings here are very successful in conveying the brand's identity. The simpler ideas seem to work better within the timeframe given for the idents. With this in mind, I will continue with a simple idea for my storyboard and will create this using oil pastels and pencil. I will use the purple colouring within the advert as this is part of the identity. In particular, I feel that the ESting with the sheep jumping over the fence is successful. This is because it is a very simple idea and using sheep jumping over a fence makes it relate to every day life, with a twist as an e4 logo jumps over the fence. To me, this signals that the e4 channel and brand are a part of every day life and fit in perfectly.

Target Audience

The target audience for the e4 channel is ages 16-34. The eSting I storyboard is going to reflect this and I have looked at the channel identity: very unique and quirky idents have been shown on the channel, so this will reflect in my storyboard.