Current/Past Idents

I feel that the e4 stings here are very successful in conveying the brand's identity. The simpler ideas seem to work better within the timeframe given for the idents. With this in mind, I will continue with a simple idea for my storyboard and will create this using oil pastels and pencil. I will use the purple colouring within the advert as this is part of the identity. In particular, I feel that the ESting with the sheep jumping over the fence is successful. This is because it is a very simple idea and using sheep jumping over a fence makes it relate to every day life, with a twist as an e4 logo jumps over the fence. To me, this signals that the e4 channel and brand are a part of every day life and fit in perfectly.