Final Storyboard

This is my final storyboard for my e4 ident idea. It is a Jack in the box in (the e4) purple, the handle starts to turn as the music starts, the box opens and an e4 logo pops out of it, then bounces around on the spring. The final shot is a close up of the logo. I felt that this has been my most successful idea in my whole e4 project, therefore I developed it from the original sketch.

Sketches and Storyboards





Music

I have chosen the sound 'Drone Beat 5' from the downloads on the e4 website. It relates well to my storyboard of my idea. It will work well with the Jack in the box idea.

Sketches

These are two test sketches for an idea. I will create a hand drawn storyboard in my sketchbook once I have finalised my ideas. I think these sketches have been successful, so I will continue with drawing out ideas.

Jack in the box

Current/Past Idents

I feel that the e4 stings here are very successful in conveying the brand's identity. The simpler ideas seem to work better within the timeframe given for the idents. With this in mind, I will continue with a simple idea for my storyboard and will create this using oil pastels and pencil. I will use the purple colouring within the advert as this is part of the identity. In particular, I feel that the ESting with the sheep jumping over the fence is successful. This is because it is a very simple idea and using sheep jumping over a fence makes it relate to every day life, with a twist as an e4 logo jumps over the fence. To me, this signals that the e4 channel and brand are a part of every day life and fit in perfectly.

Target Audience

The target audience for the e4 channel is ages 16-34. The eSting I storyboard is going to reflect this and I have looked at the channel identity: very unique and quirky idents have been shown on the channel, so this will reflect in my storyboard.

Idea

I am thinking of doing an ident with a teenager etching an e4 logo into a tree. It would start with a view of the tree and surroundings, then pan around to be facing the other side of the tree, where the teenager is stood with his back to the camera. The view then goes to the side of the tree, where the teenager can be seen scratching something into the bark of the tree. He then steps away from the tree and an e4 logo is etched into the bark.

I would need to think of other things happening in the background and possibly a twist. It could be that the boy's girlfriend is behind him expecting to see her name on the tree, then looks shocked at the e4 logo and storms off.

Initial Ideas

I have looked at existing idents and the target audience for e4. All of the idents that I find to be the most successful have an element of humour in them and are fairly simple ideas. I am going to think of a simple idea and develop it into a drawn story board.

Brief from e4.com

E Stings 2011 – in association with Creative Review
Guess what peoples, we’re doing that there E STINGS competition again – and as ever we want you to chuck us your funnest, funniest, weirdyest, mischievous-est, cool-est, dumbest, cleverest, randomest, most nonsensical-est telly stuff that you got.
We want you to take our logo and create an original brand sting that smacks of E4 attitude and can be played out on our E4 telly-channel – and we’re even giving out prizes for our favourites.
It can be live action, it can be animated, it can be 2D, 3D, 4D. It can be hi-fi, lo-fi, big-budget or no-budget. Simply download the E4 logo and a soundbed your choice and get going. The only rules we are cruelly forcing upon you are thusly –

1. (a) We can't show anything explicit or violent in the daytime, but we might be able to after the watershed as long as it’s broadcastable. So - within reason - your idea can be quite naughty / irreverent / provocative etc. Use your common sense though, anything too grim or sexually explicit won't get shown at all.
   
2. (b) It HAS to be EXACTLY 10 seconds long. If it’s not 10 seconds long IT WILL NOT BE CONSIDERED BY THE JUDGES. Sorry, but we’re feeling a bit strict this year. To make things easier we’re providing you with a choice of 10 second audio beds which you are welcome to use in your E Sting (but feel free to use something of your own if you prefer!)
   
3. (c) It HAS to have the E4 logo in it... But you probably knew that. (Preferably integrated into the idea rather than simply slapped on top of your piece at the end).

Download all the soundbeds and the E4 logo here
Just download the E4 logo

After we’ve received all the entries we’ll pick up to 25 of our favourites and play them out on-air to make our lovely channel look even ruddy lovelier. Once our judge-folks have mulled over this shortlist, they’ll select a first prize winner who’ll take home a whopping £2500 and a runner up who’ll get £500 – don’t say we’re not good to you. They’ll also be a little soiree in London town where we’ll announce the winners - all of the shortlisted finalists will be invited, obz.
All you need to do is submit your E Sting in one of the accepted formats (wmv, mov, mpg, 3gp, mp4, mpeg) and fill out your details on the entry form by Friday 1st July…

E Stings 2011 – Full Details and Terms & Conditions
The following are the Terms and Conditions for E4’s E Stings Competition 2011. By entering this competition you are deemed to have accepted these terms and conditions and the E4 Terms and Conditions and Privacy Policy. Failure to adhere to these Terms & Conditions may result in your entry not being considered by the judges.
The competition and prizes
E4 is once again looking for talented people to submit their own E Stings to e4.com. A panel of judges selected by E4 will review all valid entries and shortlist up to 25 finalists who will all have their E Sting broadcast within the E4 schedule. The E4 panel of judges will pick an overall winner who will receive a cheque for £2,500 and a runner up who will receive £500. 25 finalists will also be invited to an awards ceremony to be held in London.
Brief & judging criteria
Judging of E Stings will be based on creativity and originality. We’re looking for entries that encapsulate the E4 brand values and ethos.

Entry
To enter this competition you must upload your E Sting to e4.com and fill out your details on the online entry form.
Only one entry per person or collaborative group will be accepted. If you submit any subsequent entries the judges will only consider your first entry.
Entries must be submitted by 4pm on Friday 1st July 2011.
Your E Sting must be 10 seconds long and must be submitted in one of the following formats: wmv, mov, mpg, 3gp, mp4, mpeg. The file you upload must be no bigger than 20mb.
Your E Sting must include the E4 logo which can be downloaded from the entry page on E4.com.
You may also use one of the supplied audio beds if you wish, but this is not a competition requirement.

Your entry must be of broadcast quality and not contain anything that is obscene, indecent, un-lawful or offensive. Your entry must be your own work and must not contain any commercial music. Channel 4 reserves the right to edit your entry.
You (and each member of your collaborative group, if applicable) must be over 16 and a UK resident to enter the competition.
Once submitted, your entry will be viewed by a panel of judges, chosen by E4, who will decide on a shortlist of up to 25 finalists. All of the finalists’ E Stings will be played on-air within the E4 schedule.
Finalists will be notified that their entry has been selected by 5pm on Friday 5th August 2011. Finalists will have five days to respond to this notification or alternative finalists may be selected.
Only a selection of entries will appear on E4.com, however all valid entries will be viewed by the judges. 1st Prize winner will receive a cheque for £2500 and a runner up will receive £500.

If selected as a finalist you will be required to submit your entry as a broadcast-quality digibeta along with any other data and/or materials at E4’s request.
Finalists will also be invited to attend an awards ceremony in central London (dates to be decided by Channel 4) where the final winner will be announced. Travel and accommodation to the awards ceremony are the sole responsibility of the finalists and are not included in the prize.
By submitting your entry into this competition you grant Channel 4 a non-exclusive right to publish your entry on the website and/or broadcast your entry on E4 or any other channel owned by Channel 4 and/or to use the entry for promotion purposes including, but not limited to exhibiting the entry at festivals and in galleries.